The 3 R’s for Social Media to Get Free Traffic
With the average person spending 135 minutes per day on social media, it clearly is essential for your online success.
With so many social media platforms, it can be confusing and overwhelming. Use the 3 R’s to help you with your social media.
Table of Contents
Choose the Right Platform
As of today, the biggest social media platforms are Facebook, Instagram, Youtube, Twitter and for B2B there is also LinkedIn. Start with just one or possibly two.
Which one is best for your business and you?
- Consider first what you like to do, as each platform acts differently.
Facebook lets you share in different formats – writing, photos, videos, links. You can keep things interesting by mixing up the content and find what gets the best interaction. And it also lets your followers share your content, which can grow your Facebook following and also send visitors to your site. (Reminder: on your site, have a way for people to give you their email address.)
Twitter is excellent for engagement, and also for sharing. It does require that you react to comments, retweets, reposts and join in conversations with hashtags and replies.
Youtube and/or Instagram are the best choice if you mostly want to post photos and videos.
LinkedIn is more formal and is more suitable for B2B and various groups related to your business.
- Consider the demographics of your customers, where they spend their time and their buying patterns.
|# of monthly active users||Largest age group||Gender||Time spent per day|
|2.7 billion||25-34 (26.3%)||44% female, 56% male||38 minutes|
|1 billion||25-34 (33.1%)
|57% female, 43% male
|187 million||30-49 (44%)||32% female, 68% male||3.53 minutes per session|
|738||46-55||51% male, 49% female||63% of LinkedIn users access the network monthly, and 22% weekly|
|YouTube||2 billion||15-25||72% of all female internet users and 72% of all male internet users||41.9 minutes among viewers 18 and older|
(information is drawn from https://sproutsocial.com/insights)
That table gives you a starting point, and now if you need to, you can dive deeper into the demographics of your audience.
- Consider your goals:
Write Content Relevant
Once you have selected the best platform for you based on what you like and your audience, provide content about what you do, including projects, testimonials, pictures, and quotes worth sharing.
Also share relevant and interesting content from others, always giving credit and references, of course, if it’s in your own post. But share other posts from within the platform itself.
If you need ideas about what to share, use your list of keywords and phrases for your site and products, or again, look at other people’s. The more you know your audience and ideal customer, the easier it will be to know what to share.
Of course, make your content relevant and interesting so that people want to share your content.
Keep in mind, 82% of people trust the words of a customer over brand or product messaging, so sharing is really important.
Be Regular and Consistent
Like search engines and people, social media loves commitment. Post something at least once daily. It does not have to be at the same time each time, but it really should be every day.
Regularity and consistency also build trust and familiarity among your followers. They get to know you better, leading to more engagement and also sharing.
Engagement is an important element for each of these platforms, so add it into your daily schedule.
Also, take some time to engage with whoever you follow, make comments, etc. Social media is very much a give and take, a concept discussed in a previous post.