To write a good blog post, there are some simple steps to follow. Once you do these steps for a few posts, it will become automatic and also more comfortable. So don’t let feeling like you don’t know how or that it’s complicated/hard, or feeling overwhelmed prevent you from writing for your blog on a regular basis!
In another post, we will talk about creating your content strategy, which will also make it easier to write more regularly. But today, we concentrate on writing one simple post. And then it becomes rinse and repeat. i.e. Don’t over-complicate it.
To Write a Good Blog Post
- Be clear on who you want to help
- Pick one topic based on their needs
- Create an outline for your post
- Write the draft
- Create a Great Title
- Write a sub-heading for each section
- Add images
Table of Contents
1. Who, What and Why to Write a Good Blog Post
“Who” refers to your audience. Since you already have a blog or website, you already know who your audience is, what they need and what will help them. Keep a clear picture of a member of your audience in your mind as you work on your post.
“What” refers to one thing that your audience needs. If you haven’t already, make a list of all those things. Keep this list and add to it over time but for right now, pick one from that list.
For instance, for this site, I have a list of all of the ways that will drive free traffic to your site. One of those is creating content. But to drill down further, how do you actually write a good post? How do you start? How do you turn the information into a good post?
Write down what would be natural sub-headings, based on how you want to organize the material. You know you can – you are already an expert in it! If it helps, think in terms of what you wish someone had told you about your topic.
Now, write down everything that you know about the topic. Research to fill any gaps in the information. Also, add extra information from authority sites and reputable sources. Remember to reference them or hyperlink to them. (Having external links also helps with search engines.)
“Why” are you writing a particular post? To write a clear and understandable post, you must stay focused on just one idea or concept per post. If other ideas try to sneak in, add them to your list for future posts. And then use internal linking back to the current article when you do write about those things. (This also helps with search engines.)
2. The Details
The Headline is all about getting attention and being found in search engines. It should be engaging and make the reader curious.
The snippet is that bit that appears as a list when you do a google search for something, such as the snippet in this post – the 8 item list of Writing a Good Blog Post.
Sub-Headlines move the reader through the post, breaking up the page and making it easier to read. Generally, a sub-headline is used every 300 words. However, don’t force it. As you read through your post, you will see natural places for a sub-heading.
Images are also important to make the post easier to read and when possible, to help with the understanding of key points. And sometimes, they just add fun and visual interest to the page.
Final Check – If you have the Yoast plug-in, use it to help to maximize the results of your writing. It will help you with keyword usage, being found by the search engines, and the readability of your post.
3. The Goal
Simple as this may sound, the goal is to publish the post. The best post is the one where you hit the Publish button! But I can tell you that I have many partially written posts, and sometimes I have held off because I think a post needs more. Crazy, isn’t it?
So don’t be like me. Don’t let a perceived lack of something stop you from publishing. A good post published is better than the “best ever” unpublished. Only have 1 image instead of 3? Publish! Add it later if you are that concerned. That’s the nice thing about your own site – you can change it later
Follow these steps:
- Choose topic
- Research, create the outline and write
- Add headline and sub-headlines
- Add 3 images (or whatever is appropriate for your post
- Hit that PUBLISH button!!